Search Engine Marketing Workshop
Search Engine Strategy, Implementation and Measurement
Learn how to optimise your business website
with this hands-on workshop
- 35% of organisations that promote their web sites with both natural (or organic) search engine optimisation (SEO) and pay per click (PPC) advertising recognise a higher return on investment (ROI) from SEO.
- just 11% of marketers report that PPC ads produce higher ROI.
The above results, from the iProspect Outsourced SEO Metrics & ROI Study (PDF file), tell us that three times as many webmasters who can measure the ROI of each method recognise a higher ROI from natural SEO than from PPC advertising.
The study confirms that, while pay per click can be a good addition to normal web site promotion activities, a better return on investment is achieved with natural search engine optimisation.
SESIM is relevant to business owners and those who manage business websites, charities, community organisations and anyone who wants their website to get a message across.
SESIM is a two part tool designed to assist and empower business owners to understand, develop, implement and measure search engine strategies for their business.
- The first part of SESIM is an active workshop delivering important knowledge to business owners and their staff about techniques which can be employed to optimise the pages of their websites for best performance in search engines. A strong hands-on element to the workshop provides valuable information about your potential customers and your website.
- SESIM is backed by second level support in the form of an online tool which provides ongoing advice and updated knowledge to those who have attended the workshop, while they go about the process of putting what they have learned into action.
Updated availability of these sessions of SESIM can be found on the Scottish Enterprise website e-business events diary at www.ecommerce-scotland.org/events/default.asp where you can also book your place online.
Planned dates and locations for future SESIM sessions will also be posted below
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