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What are the techniques
that might displease search engines
and that I should I not use on my website?
Valuable webmaster advice and guidance is given on the main search engines
which is worth noting. The following is based on this advice:-
- Don't deceive your users or present different content to search engines
than you display to users (commonly referred to as "cloaking")
- Avoid tricks intended to improve search engine rankings. A useful
test is to ask, "Does this help my users? Would I do this if search
engines didn't exist?"
- Don't participate in link schemes designed to increase your site's
ranking or PageRank. In particular, avoid links to web spammers or "bad
neighborhoods" on the web, as your own ranking may be affected
adversely by those links.
- Don't use unauthorised computer programs to submit pages, check rankings,
etc.
- Avoid hidden text (e.g. white text on a white background)
- Avoid hidden links.
- Don't employ cloaking or sneaky redirects
- Don't load pages with irrelevant words.
- Don't create multiple pages, subdomains, or domains with substantially
duplicate content.
- Avoid "doorway" pages (i.e. pages created just for search
engines)
- Avoid "cookie cutter" approaches such as affiliate programs
with little or no original content.
- Don't register misspellings of well-known website
Google may respond negatively to misleading practices and may reduce
the ranking of an offendingw ebsite - or ban it from it's database.
If you believe that another site is abusing quality guidelines, you can
report that site at
Google is using these reports to create scalable algorithms that recognize
and block future spam attempts.
Find Google's advice at
http://www.google.com/webmasters/guidelines.html
Find Yahoo's advice at
http://help.yahoo.com/help/us/ysearch/basics/basics-18.html
What about some advice on good
website design advice?
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