Search Engine Marketing Workshop
Learn how to optimise your business website
with this hands-on workshop
This workshop is relevant to business owners, those who manage business websites, charities, community organisations and anyone who wants their website to get a message across.
The workshop introduces you to the world of search marketing, raising your awarness in an intensive day of knowledge and discovery.
Normally presented in a networked training room, the workshop enables you to focus on your website and can be delivered to your own staff at your own location - contact us for costing and availability
There are presently no plans for further public presentations of the workshop. Business development organisations, local enterprise companies, Business Gateway or Business Links organisation who might wish to use this workshop are also invited to contact us for costing and availability.
- 35% of organisations that promote their web sites with both natural (or organic) search engine optimisation (SEO) and pay per click (PPC) advertising recognise a higher return on investment (ROI) from SEO.
- just 11% of marketers report that PPC ads produce higher ROI.
The above results, from the iProspect Outsourced SEO Metrics & ROI Study (PDF file), tell us that three times as many webmasters who can measure the ROI of each method recognise a higher ROI from natural SEO than from PPC advertising.
The study confirms that, while pay per click can be a good addition to normal web site promotion activities, a better return on investment is achieved with natural search engine optimisation.