How do I know what are bad Internet Marketing Techniques ?
A report by the Jakob Neilsen Institute reveals the eleven most hated advertising techniques.
These are all things that would be worthwhile noting if you are not to cheese some website visitors off. Here is the summary of their findings:-
"Very Negatively" or "Negatively" |
|
| Pops-up in front of your window | |
| Loads slowly | |
| Tries to trick you into clicking on it | |
| Does not have a "Close" button | |
| Covers what you are trying to see | |
| Doesn't say what it is for | |
| Moves content around | |
| Occupies most of the page | |
| Blinks on and off | |
| Floats across the screen | |
| Automatically plays sound |
Some websites (often ones you don;t want to know) insist in providing pop-up ads (or pop-under ads).
In his report, Neilsen says:
Advertising is an integral part of the Web user experience: people repeatedly encounter ads as they surf the Web, whether they're visiting the biggest portals, established newspapers, or tiny personal sites. Most online advertising studies have focused on how successful ads are at driving traffic to the advertiser, using simple metrics such as clickthrough rates.
Unfortunately, most studies sorely neglect the user experience
of online ads. As a result, sites that accept ads know little about
how the ads affect their users and the degree to which problematic advertising
tricks can undermine a site's credibility. Likewise, advertisers don't
know if their reputations are degraded among the vast majority of users
who don't click their ads, but might well be annoyed by them.
Find the full report at http://www.useit.com/alertbox/20041206.html